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Sample Articles from Bob Wallace.

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While most employees celebrate Fridays as the gateway to the weekend, June 27 was a brutal day (and night) to be a call center agent for Verizon Wireless.

Thanks to a massive outage related to an unspecified "billing system issue," agents from North Carolina to Arkansas and beyond were powerless to assist callers with payment questions, phone activations and new phone purchase requests, leaving the workers to repeatedly apologize. The same functions and others on the website were also knocked out.

Read more: Verizon Wireless Outage Hits Customers, Call Centers and Website

While the NFL has not yet embraced streaming of all live games over the web to wired devices, there are already apps that enable fans to watch a subset of the league's games lives, with new entries that promise to improve and extend the mobile fan's viewing experience.

We're talking fan-customized team and player video feeds, never before available camera angles (up to 22), live preseason games during the summer months and quick rewind ability after games end. And that's just for starters. The league's unlocking its gigantic vault of video content for fans.

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Read more: Tackling Tech: NFL Opens Video Vault to Power New and Improved Game Action Apps

In this week’s column Bob explains what Aereo’s loss to broadcasters in the Supreme Court means to football fans across the U.S.

Read more: Tackling Tech: What Aereo’s Loss to Broadcasters Means for NFL Fans and TV Innovation

Though video has met with marketing success in such business-to-consumer efforts such as TV, gas pump-top screens, in store TV systems and live streaming sports, can it help Facebook play a significant role in consumer purchases?

Read more: Can Video Ads Save Social Media?

If you watch the NFL on local broadcast TV channels you need to know Aereo. Its soon-to be decided rise or demise will determine the present, and future, of TV.

The case of Aereo vs. broadcasters has been heard by the Supreme Court which is expected to hand down a decision any day now. The Supreme Court? Really?

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Read more: Tackling Tech: Why NFL Fans Need to Know About Aereo!

While research based on surveys of users and consumers is most valuable in identifying trends and understanding customer behavior, reports that don’t take a broad enough approach in scope tell only a small piece of a far larger story.

Read more: Teamwork & the Chief Content Officer – Essential for Digital Innovation

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