Articles
Sample Articles from Bob Wallace.
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Tackling Tech: The NFL's Games and Gaming Plan Here and in China
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- Published on 24 August 2017
As part of its labors to expand live game viewership in the U.S., and far abroad, the National Football League is taking a two-pronged approach by trying to appeal to both potential game viewers and those who play games online.
At stake is the future of America's game in the U.S. and overseas. Millennials have largely grown up with online gaming, but not necessarily watching NFL games cable TV. TV rating were down last year but the league noted recently that its overall viewership, which also includes live streaming, reached an all-time high.
Tackling Tech: New NFL Fan Features for 2017
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- Published on 17 August 2017
The National Football League and its tech partners are putting the finishing touch on new features and functionalities that they hope will quickly become fan favorites. As always, the league is looking to balance tradition with technology, which has been increasing difficult as the game itself evolves.
Among the new additions for the regular season are 360-degree replays on big boards in more venues, use of tablets for instant replays and by medical personnel, concession ordering from seats, and referees trained using virtual reality gear. Don't forget "fan cams," which let you find yourself in the crowd after the game.
Tackling Tech: The 2017 NFL Tailgating Guide
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- Published on 03 August 2017
With training camps underway and the pre-season kickoff looming large, it's time to begin preparations for tailgating using a variety of items from no-tech to high- tech to ensure the best possible pre-and post-game fan experience.
Suggested items on the list will help those looking to get as much enjoyment in the parking lots with friends as they do when their home team wins. That's done by getting folks to and from their lot spots (and seats), while staying abreast of all the day's action across the NFL - all without breaking the bank.
Tackling Tech: The NFL, MLB Teams Get Sound Advice on Player Muscle Health
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- Published on 27 July 2017
Coaches and medical staffers for pro and college sports have found sound advice on the muscle health of their players thanks to an emerging sports tech company whose product detects issues and suggests corrective actions for the underperforming and injured.
MuscleSound uses nearly ubiquitous ultrasound technology and it's version of a device that is best known for gliding over the stomachs of pregnant women to produce images. Muscle test results are immediately accessible to coaches from the firm's cloud-based app.
Tackling Tech: Why the NFL is Exploring its Ticketing Options
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- Published on 20 July 2017
The NFL is looking at expanding ticket access beyond its primary partner. The league thinks such a move has the potential to make buying tickets more convenient, reach new fans and provide greater revenues. In the meantime teams are using mobile ticketing to creatively fill empty seats.
For teams whose stadiums are not filled with season ticket holders, broader ticketing options offers these clubs the ability to collect valuable information on new buyers and add it to the vast fan data that's mined to fuel fan engagement efforts.
Tackling Tech: Patriots Owner Buys Into Esports with Team in Startup Overwatch League
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- Published on 13 July 2017
After extensive research and participation in an esports tournament earlier this year, the Kraft Group has bought into the non-football startup Overwatch League. It will feature competing game players from at least seven cities around the world for viewing by fans online, on TV, and in person.
Esports have proven popular with highly coveted young demographics. The league will feature competition between those playing the Overwatch multiplayer team shooter game released last year. The move comes after the National Basketball Association announced plans for an esports league which will launch next year.