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Tackling Tech: NFL Preps Expanded Social Media Plan for Teams
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- Published on 25 May 2017
After struggling with the issue for two years, the National Football League is set to further loosen restrictions on teams' use of social media to better engage fans to expand their individual brands.
The pending and more lenient plan would allow teams to greatly increase the volume of content they distribute through current social media channels. Teams would also be allowed to create their own connected TV apps, which could strengthen the bond between clubs and their fan bases.
Tackling Tech: NFL Sideline Video Out for '17, Future Uncertain
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- Published on 18 May 2017
In an unanticipated development last spring, teams voted to table the proposal, which the league called "game ready." When the same group assembles this weekend in Chicago, there will be no vote on sideline video.
Tackling Tech: NFL and Perform Team to Take Games Global
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- Published on 11 May 2017
Looking to take its games far beyond the U.S. and Europe, the National Football League today announced a partnership with Perform Group to help market TV rights and its Game Pass online service in the Middle East, Asia and South America.
Under the agreement, U.K.-based Perform, with offices in 23 countries, will push the TV rights to NFL games in select markets. The immediate focus is on Brazil, Asia and the Middle East for the 2017 season. The self-described sports content and media company offers a wide variety of assets.
Tackling Tech: Business and Tech Challenges Mounting for the NFL
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- Published on 04 May 2017
Barely four months into the year and the NFL already faces daunting challenges on multiple fronts. They have been created by tech, business or both, and addressing them will go a long way toward evolving America's game for years to come.
They include fan concerns about too many commercials, a more engaging viewing experience (360-degree replays) and a proposed overhaul of instant replay for the 2017 season. Broader impact issues include introducing player safety products and handling a data deluge fueled by player health info.
Tackling Tech: An Inside Look at NFL Instant Replay for 2017
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- Published on 27 April 2017
Confused by changes to instant replay for 2017? Take a number.
There are plenty of new aspects to examine in what is likely the biggest change to the process in the three decades since instant replay hit the NFL in 1986-87. Tech plays a starring role in this production.
A closer look at the National Football League's plan for instant replay this season reveals details that show that the league and its football operation unit are well-prepared for the move away from under-the-hood systems to centralized decisions made at NFL headquarters.
Tackling Tech: Kiio Overcomes Resistance to Advanced Resistance Training, Targets NFL
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- Published on 20 April 2017
Two years ago, career athlete Dave Grandin was still a man with an ambitious plan to provide tech-driven products to advance resistance training and rehab for average Joes and pros alike.
Aware that resistance training is a component of conditioning and rehab, the former varsity college swimmer-turned-entrepreneur focused on creating a sensor that measures force and reports data wirelessly for tracking, analysis and selection of appropriate corrective action.