- Details
- Published on 15 December 2016
Drowned out by endless discussion of lower NFL TV ratings is the league's effort to identify and create new online inventory, which is providing hope that they can cut the cable TV cord, while "cord-nevers" get more broadband game viewing options.
The undertakings are powered in part by NFL broadcast partners such as CBS and promise to build a larger online audience - and fan base - among millennials and youngsters that want the NFL, but delivered via the web, not via their parents' cable TV bundles.