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In this week's column, Bob updates pro football fans on the status of DIRECTV's, no-dish, online version of NFL Sunday Ticket.

tackling tech

nfl directWhat happens when technology enables a new service whose demand far exceeds its availability?

Consider the case of DIRECTV's NFL Sunday Ticket online streaming venture.

Met with strong demand for its planned online version of the NFL Sunday ticket, DIRECTV has created a landing page feature that tells potential subscribers whether or not they meet the eligibility requirements as the offering is initially only available in select areas and in specific conditions.

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