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Published on 01 May 2014

What happens when a pay-TV provider uses live sports content to build its bottom line by playing hardball in licensing the must-see TV broadcasts to competing providers? Ask fans of the L.A. Dodgers baseball team who currently must switch to Time Warner Cable’s service to see the team’s games live.

Read more: TWC & the L.A. Dodgers – Fan Stress, OTT Opportunity

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Published on 24 April 2014

While hardly as scary as a shark storm, strong winds of change are sweeping through the over-the-top (OTT) TV services space. That's because several pay-TV providers appear to be adopting an "if-you-can't-beat-them-join-'em" strategy that harnesses huge growth in high-speed Internet subscribers – growth that blows away any gains in new TV subscriptions.

Read more: ‘OTTnado’ –Streaming TV’s Breakout Year-in-Progress

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Published on 17 April 2014

The continually pondered future of TV will be determined largely by a sea of teenage "cord-nevers" who are taking hands-on training classes in video production, broadcasting & digital media in high school and in organizations like the Girl Scouts, not by their parents, grandparents and media conglomerate CEOs.

Read more: The Real Future of TV? Ask a Teen Today.

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Published on 10 April 2014

For most broadband and TV customers, rewards are what you are promised for signing up for the services, as part of shortsighted sold-and-old customer acquisition plans. Verizon is looking to make the post-sales experience rewarding as part of a new loyalty program for residential and small business users of its high-speed Internet services and FiOS TV.

Read more: Verizon Targets Customer Retention with TV & Internet Loyalty Program

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Published on 03 April 2014

Whether it was pitching perspective business customers using homemade music videos, holding a Music Meets Tech live music event at South by Southwest (SXSW) in weird Austin, TX, or creating a summer geek camp at its headquarters, there's no madness to Dyn Inc.'s innovative marketing methods.

Read more: Dyn Lets the Music (and Video) do the Talking for its Products

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Published on 27 March 2014

Video content-driven businesses who fail to maximize the use of their assets and reach new audiences are doomed to repeat the devastating mistakes of others and assure themselves a spot in what will likely someday be the Smithsonian Institute's technology museum.

Read more: How Cinemas Expanded Beyond Movies to Survive & Evolve