Articles
Sample Articles from Bob Wallace.
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Evaluating the Facebook Video Ad Opportunity
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- Published on 19 March 2014
Facebook's still-evolving plan to broadly sell businesses video ads that appears in users' news feeds as a new way to engage potential customers offers a potential powerful new opportunity to marketers – one that requires a thorough and ongoing evaluation by interested parties.
Legal Eagles and “Court TV”: Aereo, Comcast, DISH-ABC & Blackout Rules
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- Published on 13 March 2014
Lawyer jokes aside, to survive and thrive in the ever changing TV world, you'd better have top-shelf counsel on hand and current as there's nothing funny about litigation, laws and decisions that could freeze or kill your business and technology plans, products, services, patents and mergers.
Read more: Legal Eagles and “Court TV”: Aereo, Comcast, DISH-ABC & Blackout Rules
DISHing Out OTT – TV, Movies and (finally) Live Sports
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- Published on 06 March 2014
The DISH Network plan to launch an affordable OTT service with a blend of kids, broadcast network and especially live sports content likely signals the beginning of the end for pay-TV subscribers awaiting a streaming alternative to corded cable with major live and regional sports programming.
Read more: DISHing Out OTT – TV, Movies and (finally) Live Sports
Pay-TV’s Most Strategic Weapon – Regional Sports Networks?
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- Published on 27 February 2014
Despite ever-rising carriage costs for the most coveted live content, the arguably most powerful weapon in cable, telco and satellite TV providers' customer retention arsenal is the regional sports network (RSN) because it delivers programming to fans that can't get it anywhere else, for now.
Read more: Pay-TV’s Most Strategic Weapon – Regional Sports Networks?
User-Generated Video Reshapes the News Business: for Better or Worse?
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- Published on 20 February 2014
Having already forever changed the gathering and presentation of news and noise, the web continues to provide us the most stirring and difficult footage to attain, the protests, insurrections and violence associated with civil unrest and upheaval in far-flung countries working to thwart such efforts.
Read more: User-Generated Video Reshapes the News Business: for Better or Worse?
End the NFL TV Blackout Rule – For the Love of the Game.
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- Published on 14 February 2014
With attendance dropping and TV ratings climbing it’s time for the NFL to end its outdated blackout policy and harness some of the same technology and content options that’s made it a huge hit in the home to evolve the in-stadium experience of a pro sport created in the late 1800s.
Read more: End the NFL TV Blackout Rule – For the Love of the Game.